ABOUT US
ABOUT SAN DIEGO COUNTY TIMES
A standard broadsheet free newspaper, San Diego County Times is a unique newspaper that combines quality journalism and news reporting
with special features and in-depth reporting, hence people read the paper from cover to cover, and they keep it for a longer period of time
because of highly interesting and informative stories presented. Unlike traditional newspaper with traditional news, SDCT provides news
and information that truly matter to San Diegans. Most specially, its coverage of minority, multi-ethnic, multi-racial and multi-cultural events
and stories serves well and supports the diversity of San Diego County.
Special focus is given to community events, human-interest stories, family and values-oriented articles, social justice, San Diego businesses
and personality profiles. It is THE community publication that the highly diverse residents of San Diego can see themselves in. It publishes
FOR FREE announcements and press releases that benefit the communities of the County; and gives half-the-price discount to community-
related and non-profit-related advertisements. If it's for the benefit of the communities and diversity at large, one can count on
complimentary and generous accommodation from SDCT.
And SDCT's advertisers know fully well that advertising with SDCT means allowing the paper to continue giving free services to the diverse
communities of San Diego County, thereby making diversity work and prosper in the county.
SDCT is an off-shoot of Consumer Discount Magazine which was launched in February, 2006 - a full-gloss and full-color, free magazine in San
Diego. Very soon, CDM will be SDCT's free insert magazine that will provide discount coupons to its readers.
SDCT/CDM was founded by long-time San Diego resident Ernesto Malabad, who is married to the paper's Editor and Art Director Doris
Enriquez-Malabad. Ms. Malabad brought to the paper her 20-year publication and journalism experience (commercial, corporate and student
journalism), both from the Philippines and the United States. She is a member of the Society of Professional Journalists (U.S. and San Diego
chapter).
SDCT is distributed county-wide and has a circulation of 30,000, 50% of which is delivered directly to driveways of homes in Central, East and
South San Diego. Other method of distribution include newspaper racks and outlets strategically located throughout the County.
Additionally, its Web site (www.sdctonline) features exclusive local content and news coverage, exclusive event videos and photo galleries,
the current printed edition's sections and pages, in-depth news, feature stories, views and opinion, and an online community bulletin board.
Its Diversity Partners - special advertisers who partner with SDCT in a special way to support diversity - are featured one by one on the
Home page, with direct links to each one's website.
San Diego County Times envisions to be an instrument in uplifting the social and economic well-being of the diverse people and
communities of San Diego County through information empowerment; and to be the newspaper of choice of all - from mainstream readers to
the various multi-racial and minority groups which characterize San Diego’s diversity.
CONTENT
• Extensive coverage and presentation of local news, information and current events involving:
- the various cities comprising San Diego County
- the different communities of San Diego County
- various ethnic/minority groups (Asians, Latinos, African-Americans)
• Choice and relevant national and in-depth news
• Feature articles, profiles, essays and special reports of people, places and events
• Editorials/commentaries of carefully-selected and highly-respected community and
business leaders and professionals
• Various Sections represent most industries, namely: Heralding Diversity, Auto, Real Estate & Properties, Health & Beauty, Home & Living,
Travel & Tourism, Sports, Food, Arts & Entertainment, Business & Education, Faith & Family, People. Places. Events, and Classifieds & Notices
CIRCULATION
• Circulated in the county of San Diego via libraries, street newspaper racks and outlets
• Direct delivery to homes in selected Eastern, Central and South County
• 30,000 distribution/readership
• Outlets composed of Oriental/Asian stores and restaurants, Latino businesses, African-American communities, churches and convenience
stores that are strategically located in the cities of - North County, East County, Central County, The Beaches and South County. Other
outlets include:
• liquor stores
• produce stores
• medical and dental offices
• coffee shops
• government offices
• community centers
• private offices and businesses
• inns and hotels, and more
READERSHIP
• Readers comprise of: businesspeople, executives/professionals, employees and homeowners; with average annual income of $35,000 and
up.
• Readers are highly diverse, multi-cultural, multi-ethnic
• A large number of the members of various ethnic, cultural or minority groups read SDCT as their distinct, respective news, events and
cultures receive
free and generous space allocation in the paper.
MISSION AND VISION
MISSION
• To be a reliable source of significant news and information on national, local and community levels.
• To give local and community events, as well as businesses, the exposure they need and deserve.
• To meet and satisfy the publicity needs of the various concerns and causes of the communities and people of color of the County that are
not otherwise given space in national, daily or other newspapers.
• To advocate for diversity by presenting, promoting and encouraging multi-racial and multi-cultural stories, news & current affairs,
information and profiles.
• To be a conduit between government, businesses and the diverse people and communities of San Diego County by making information,
stories and events available in print and online media.
• To help businesses, big and small, improve their bottomline by effectively reaching their target internal and external markets.
VISION
• To be a channel in uplifting the social and economic well-being of the diverse people and communities of San Diego County through
information and community empowerment.
• To be the newspaper of choice of all - from mainstream readers to the various multi-racial and minority groups which characterize San
Diego’s diversity.
ABOUT SAN DIEGO COUNTY TIMES
A standard broadsheet free newspaper, San Diego County Times is a unique newspaper that combines quality journalism and news reporting
with special features and in-depth reporting, hence people read the paper from cover to cover, and they keep it for a longer period of time
because of highly interesting and informative stories presented. Unlike traditional newspaper with traditional news, SDCT provides news
and information that truly matter to San Diegans. Most specially, its coverage of minority, multi-ethnic, multi-racial and multi-cultural events
and stories serves well and supports the diversity of San Diego County.
Special focus is given to community events, human-interest stories, family and values-oriented articles, social justice, San Diego businesses
and personality profiles. It is THE community publication that the highly diverse residents of San Diego can see themselves in. It publishes
FOR FREE announcements and press releases that benefit the communities of the County; and gives half-the-price discount to community-
related and non-profit-related advertisements. If it's for the benefit of the communities and diversity at large, one can count on
complimentary and generous accommodation from SDCT.
And SDCT's advertisers know fully well that advertising with SDCT means allowing the paper to continue giving free services to the diverse
communities of San Diego County, thereby making diversity work and prosper in the county.
SDCT is an off-shoot of Consumer Discount Magazine which was launched in February, 2006 - a full-gloss and full-color, free magazine in San
Diego. Very soon, CDM will be SDCT's free insert magazine that will provide discount coupons to its readers.
SDCT/CDM was founded by long-time San Diego resident Ernesto Malabad, who is married to the paper's Editor and Art Director Doris
Enriquez-Malabad. Ms. Malabad brought to the paper her 20-year publication and journalism experience (commercial, corporate and student
journalism), both from the Philippines and the United States. She is a member of the Society of Professional Journalists (U.S. and San Diego
chapter).
SDCT is distributed county-wide and has a circulation of 30,000, 50% of which is delivered directly to driveways of homes in Central, East and
South San Diego. Other method of distribution include newspaper racks and outlets strategically located throughout the County.
Additionally, its Web site (www.sdctonline) features exclusive local content and news coverage, exclusive event videos and photo galleries,
the current printed edition's sections and pages, in-depth news, feature stories, views and opinion, and an online community bulletin board.
Its Diversity Partners - special advertisers who partner with SDCT in a special way to support diversity - are featured one by one on the
Home page, with direct links to each one's website.
San Diego County Times envisions to be an instrument in uplifting the social and economic well-being of the diverse people and
communities of San Diego County through information empowerment; and to be the newspaper of choice of all - from mainstream readers to
the various multi-racial and minority groups which characterize San Diego’s diversity.
CONTENT
• Extensive coverage and presentation of local news, information and current events involving:
- the various cities comprising San Diego County
- the different communities of San Diego County
- various ethnic/minority groups (Asians, Latinos, African-Americans)
• Choice and relevant national and in-depth news
• Feature articles, profiles, essays and special reports of people, places and events
• Editorials/commentaries of carefully-selected and highly-respected community and
business leaders and professionals
• Various Sections represent most industries, namely: Heralding Diversity, Auto, Real Estate & Properties, Health & Beauty, Home & Living,
Travel & Tourism, Sports, Food, Arts & Entertainment, Business & Education, Faith & Family, People. Places. Events, and Classifieds & Notices
CIRCULATION
• Circulated in the county of San Diego via libraries, street newspaper racks and outlets
• Direct delivery to homes in selected Eastern, Central and South County
• 30,000 distribution/readership
• Outlets composed of Oriental/Asian stores and restaurants, Latino businesses, African-American communities, churches and convenience
stores that are strategically located in the cities of - North County, East County, Central County, The Beaches and South County. Other
outlets include:
• liquor stores
• produce stores
• medical and dental offices
• coffee shops
• government offices
• community centers
• private offices and businesses
• inns and hotels, and more
READERSHIP
• Readers comprise of: businesspeople, executives/professionals, employees and homeowners; with average annual income of $35,000 and
up.
• Readers are highly diverse, multi-cultural, multi-ethnic
• A large number of the members of various ethnic, cultural or minority groups read SDCT as their distinct, respective news, events and
cultures receive
free and generous space allocation in the paper.
MISSION AND VISION
MISSION
• To be a reliable source of significant news and information on national, local and community levels.
• To give local and community events, as well as businesses, the exposure they need and deserve.
• To meet and satisfy the publicity needs of the various concerns and causes of the communities and people of color of the County that are
not otherwise given space in national, daily or other newspapers.
• To advocate for diversity by presenting, promoting and encouraging multi-racial and multi-cultural stories, news & current affairs,
information and profiles.
• To be a conduit between government, businesses and the diverse people and communities of San Diego County by making information,
stories and events available in print and online media.
• To help businesses, big and small, improve their bottomline by effectively reaching their target internal and external markets.
VISION
• To be a channel in uplifting the social and economic well-being of the diverse people and communities of San Diego County through
information and community empowerment.
• To be the newspaper of choice of all - from mainstream readers to the various multi-racial and minority groups which characterize San
Diego’s diversity.
| San Diego County Times Copyright 2007 |
 |  |  |  |  |  |  |  |  |  |
